James has been building websites since his teens. In 2013 he founded iNet Ventures with no outside funding, a white-label SEO and digital PR agency that has since delivered more than 25,000 editorial links for agencies and brands around the world and passed £1m in revenue.
Alongside the agency he builds and runs his own internet businesses: AskZyro, a free AI tools and chat platform; GamerBolt, a gaming media site read by thousands of players a month; and Agile.org.uk, a publication on agile and workplace culture that has been running since 2009. Over a hundred sites and brands later, his approach is to build several focused businesses rather than one big one.
His expert commentary on SEO, AI and digital marketing has appeared in publications including Forbes and GoBankingRates. For BusyBusiness he writes about what it is actually like to start, fund and grow a UK business from a laptop — the agency model, bootstrapping, buying and building online assets, and the tools that genuinely save a small team time.